In this day and age, digital tools and skills have proved to have the power to generate revenue, and companies want to harness that power and stay ahead of their competitors.
This has resulted in a rise in digital jobs currently with an estimation of 150,000 digital jobs expected to be created by 2020.
Companies are now abandoning traditional marketing methods and invest millions of money into online marketing and digital branding
These are the top 5 highest paying jobs in digital marketing industry so far.
Digital Project Management/Planning
Salary in US ranges between $78,750 to $118,000 while In UK it is from £60,000 to and £80,000.
Job Roles: Digital project managers are essential for overseeing the implementation of a variety of digital campaigns and strategies. Main duties often include establishing and documenting goals and objectives, creating comprehensive project plans, setting timelines and project milestones, and allocating/managing budgets.
Salary in the US ranges between $1,250 to $115,000. In the UK it’s from £70,000
Job Roles: Developing and managing a complete content strategy that is tailored to a company’s digital strategy objectives, as well as the needs and preferences of their target audience. Being able to conduct content audits, create style guides, populate editorial calendars, and where, required, either create or curate relevant, high-quality content.
Salary in the UK is between £350,000 to £70,000. In US it’s from $90,000 to $126,000
Job Roles: To optimize product pages, from creating compelling descriptions to the perfect placement of buttons and CTAs with the goal of increasing conversions. Ability to using analytics and heat mapping tools to identify patterns in website user behavior and make changes accordingly.
Digital Media Manager
Salary in the UK is between £41,00 to £70,000. In the US it’s from $70,000.
Job Roles: Digital Media Managers are responsible for delivering multi-channel marketing campaigns and defining a brand’s digital strategy and messaging, with the intention of driving awareness, consideration and adoption of your organization’s product/service offerings. There’s often a strong focus on paid media channels, including social, display, programmatic and retargeting channels. A Digital Media Manager’s key objectives include driving online sales (sometimes in collaboration with e-commerce specialists), delivering revenue and developing new commercial opportunities through strategic management and optimization.
Brand Media Manager
Salary in the UK ranges between £40,000 to £53,000. In the US it’s from $66,000 to $98,000.
Job Roles: Brand marketing involves having a detailed understanding of a variety of content formats (both visual and written) and distribution methods and being able to utilize them in order to increase engagement, create brand advocates and encourage repeat sales. As a brand marketing specialist, you will be able to produce tight creative briefs in line with your brand goals when engaging external stakeholders.
In countries like Tanzania where Digital Marketing is still growing, an individual with a digital marketing role in a company covers all of the roles above and more. Even salary standards are not known yet.
Are you planning to take a career in Digital Marketing? Go ahead, the future is promising. You won’t regret your decisions. If you want to advance your career with industry recognized professionals, take a course from the Digital Marketing Institute